TELL US A BIT ABOUT YOURSELF AND YOUR COMPANY.
Hi ! I'm Lauren, a floral designer by day, book worm, dog-worshipper, and peanut-butter cup enthusiast by night! My lifelong love for flowers makes each of my arrangements, installments, and creations, a work directly from the heart. The name "Pluck" not only represents the act of picking and arranging blooms, but also the spirit and spunk behind each of my designs.
I strive to create arrangements that are expressions of love, beauty, and abundance.When I'm not playing with flowers, you can find me painting, sipping tea, and hanging out with my pet rabbit, Darla (aptly named after her Little Rascals namesake)
HOW DID YOU GET INTO FLORALS?
I have been on many paths throughout my life. Cartoonist, Fashion-Designer, Forensic Pathologist, Photojournalist, Tattoo Artist...I was always changing my mind. After graduating college (I changed my major ONLY three times) I was on track to become an Art-Therapist. Then, after some not-so-wonderful things happened in my life, I realized I was nowhere NEAR ready to help others process their emotions -- I was having a hard time handling all of mine!
So, after some time reflecting (and A LOT of painting my feelings) I realized flowers had always been a theme in my creative process, my life, my heart! I've never pursued any life path with as much passion, drive, love, and care, as I have floral design. So, I think I've finally found what's going to stick!
WHAT IS THE MOST AWKWARD MOMENT YOU’VE EXPERIENCED WHILE ON THE JOB?
I'm the kind of bubbly (or as some would term "spastic") personality that inspires many awkward moments, but I'd have to say the most awkward would be from the first wedding I ever did florals for. I TRIPPED over myself while holding a box of flowers (in vases FULL of water), and spilled the water all over a bridesmaid's dress MOMENTS before the ceremony! Whoops!
WHAT IS YOUR FAVORITE PART ABOUT BEING A FLORAL DESIGNER?
I'd have to say my favorite part is that I get to use flowers as my medium for creation! I believe that flowers are a reminder from Earth of the immense beauty in small moments. So, when I get an opportunity to provide blooms for a celebration or special event, I feel like they are the best way to represent and celebrate all the love in the air that day!
ANY GREAT STORIES FROM WORKING WITH A CLIENT?
One of my favorite stories was during a photoshoot at a location that is popular for hang-gliders. While we were walking up the path for the shoot, we saw a gentleman getting ready to launch on his hang-glider! Of course, we stopped to watch. His wife was telling him the wind direction and speed, making sure his equipment was secure, and as he was launching off the side of a cliff she simply said, "love ya!" as if she was sending him off to work.
In that moment, there was this mutual feeling among us -- that hang-glider duo had found their perfect person to be with (I mean, I COULD NOT handle watching a loved one dive off a cliffside like that!!!) and all of our hearts were filled with so much love the rest of the shoot! It made it all much more magical.
WHAT IS YOUR FAVORITE FLOWER?
This is the hardest question I've ever been asked!!! If I HAD to narrow it down to my Top 3, I'd probably say Dahlias, Rununculuses, and Peonies! (And Roses...and cosmos...and...)
WHAT TIPS OR ADVICE CAN YOU GIVE TO THOSE WHO ARE LOOKING TO HIRE A FLORAL DESIGNER FOR THEIR EVENT?
Don't be afraid to interview a few different floral designers before you decide on who'd be the best fit!
Find someone who not only matches your desired aesthetic, but also blends well with your personality and communication style.
I have found the best flower magic happens when I've worked with clients who felt comfortable communicating with me.
That way, if your vision changes, or you need to discuss tough things like budget, you don't feel like you're walking on eggshells.
Besides, you don't need the stress of butting-heads with your vendors, your job should be to enjoy the day!
- Name of interviewee: Lauren Willard
- Title of interviewee: Floral Designer // Owner
- Name of company: Pluck Floral Design
- Company’s business URL/website: www.pluckfloral.com
- Facebook: www.facebook.com/pluckfloral
- Instagram: www.instagram.com/pluckfloral